The Nebbisher Rebbe

By Daniel Treiman

Published May 09, 2007, issue of May 11, 2007.
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American Apparel founder Dov Charney is notorious for ads featuring scantily clad young women modeling his company’s clothes while striking provocative poses. Now, it appears, he’s found religion — or at least he’s found the appropriate rebbe: Woody Allen.

The trendy T-shirt purveyor recently put up a billboard at the busy corner of Houston and Allen Streets on New York’s Lower East Side featuring a massive image of the neurotic filmmaker dressed as a Hasid from his masterpiece “Annie Hall.” Beside the picture, written in Yiddish, are the words, “der heyliker rebe” — “the holy rebbe.”

Responding to an inquiry from the Forward, Alex Spunt of American Apparel explained: “Woody Allen is our spiritual leader.”

Editor’s Note: For an updated version of this article, please click here.

New American Apparel Ad


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