For Israel, Size Doesn’t Matter
Shock Video: An advertisement laden with sexual innuendoes is part of a campaign to teach students about Israel. Image by Courtesy Of Sizedoesntmatter.ca
‘Don’t be mad, but it’s small,” starts a video of two sexy, half-dressed college students in bed.
Shock Video: An advertisement laden with sexual innuendoes is part of a campaign to teach students about Israel. Image by Courtesy Of Sizedoesntmatter.ca
The 45-second video, laden with enough double entendres and sexual innuendoes to make almost anyone blush, or at least laugh, is part of a new online pro-Israel campaign called sizedoesntmatter.ca, run by the Canadian Federation of Jewish Students and a number of other Canadian Israel advocacy organizations on campuses across the country.
While size might not matter, going viral for advocacy campaigns certainly does. In its first four days on the Web, the video got 17,000 hits on the group’s Web site and on YouTube.
The group is targeting the “more than 80% of students on a given campus who haven’t made up their minds about Israel and the Middle East,” said Noah Kochman, chair of political affairs and advocacy for CFJS, and a political science student at McGill University. “This will drive people to a Web site that contains valuable facts about Israel… its culture and innovation,” he said referring to the campaign’s Web site, which is full of information about Israel, Israel-focused events on campuses and news stories about Israel.
While Kochman said that the campaign is not a direct response to the Israeli Apartheid Week, which is scheduled for March 1–7, an upcoming project by the same coalition of groups will address the event.
As for the next “Size doesn’t matter” video, will it make us blush? Probably not, Kochman says, but it might get a laugh. “The next one will be more information and fact based, but it will definitely work through humor,” he said.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we need 500 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Our Goal: 500 gifts during our Passover Pledge Drive!
