For Israel, Size Doesn’t Matter

By Devra Ferst

Published February 24, 2010, issue of March 05, 2010.
  • Print
  • Share Share

‘Don’t be mad, but it’s small,” starts a video of two sexy, half-dressed college students in bed.

Shock Video: An advertisement laden with sexual innuendoes is part of a campaign to teach students about Israel.
Courtesy Of Sizedoesntmatter.ca
Shock Video: An advertisement laden with sexual innuendoes is part of a campaign to teach students about Israel.

The 45-second video, laden with enough double entendres and sexual innuendoes to make almost anyone blush, or at least laugh, is part of a new online pro-Israel campaign called sizedoesntmatter.ca, run by the Canadian Federation of Jewish Students and a number of other Canadian Israel advocacy organizations on campuses across the country.

While size might not matter, going viral for advocacy campaigns certainly does. In its first four days on the Web, the video got 17,000 hits on the group’s Web site and on YouTube.

The group is targeting the “more than 80% of students on a given campus who haven’t made up their minds about Israel and the Middle East,” said Noah Kochman, chair of political affairs and advocacy for CFJS, and a political science student at McGill University. “This [video] will drive people to a Web site that contains valuable facts about Israel… its culture and innovation,” he said referring to the campaign’s Web site, which is full of information about Israel, Israel-focused events on campuses and news stories about Israel.

While Kochman said that the campaign is not a direct response to the Israeli Apartheid Week, which is scheduled for March 1–7, an upcoming project by the same coalition of groups will address the event.

As for the next “Size doesn’t matter” video, will it make us blush? Probably not, Kochman says, but it might get a laugh. “The next one will be more information and fact based, but it will definitely work through humor,” he said.


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • Is pot kosher for Passover. The rabbis say no, especially for Ashkenazi Jews. And it doesn't matter if its the unofficial Pot Day of April 20.
  • A Ukrainian rabbi says he thinks the leaflets ordering Jews in restive Donetsk to 'register' were a hoax. But the disturbing story still won't die.
  • Some snacks to help you get through the second half of Passover.
  • You wouldn't think that a Soviet-Jewish immigrant would find much in common with Gabriel Garcia Marquez. But the famed novelist once helped one man find his first love. http://jd.fo/f3JiS
  • Can you relate?
  • The Forverts' "Bintel Brief" advice column ran for more than 65 years. Now it's getting a second life — as a cartoon.
  • Half of this Hillel's members believe Jesus was the Messiah.
  • Vinyl isn't just for hipsters and hippies. Israeli photographer Eilan Paz documents the most astonishing record collections from around the world:http://jd.fo/g3IyM
  • Could Spider-Man be Jewish? Andrew Garfield thinks so.
  • Most tasteless video ever? A new video shows Jesus Christ dying at Auschwitz.
  • "It’s the smell that hits me first — musty, almost sweet, emanating from the green felt that cradles each piece of silver cutlery in its own place." Only one week left to submit! Tell us the story of your family's Jewish heirloom.
  • Mazel tov to Chelsea Clinton and Marc Mezvinsky!
  • If it's true, it's pretty terrifying news.
  • “My mom went to cook at the White House and all I got was this tiny piece of leftover raspberry ganache."
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.