By Jane Eisner October 13, 2010

Careful readers of the Forward will notice something different about the second page of this newspaper. What had been our “Shmooze” page, filled with fun, gossipy tidbits of popular culture, has now become a section devoted to the best of our many blogs on www.forward.com.

This is more than a design change. It’s another step in the evolution of the Forward from an ink-on-paper weekly to a media organization delivering top-notch journalism in print, online and on your smartphone, through podcasts and videos, in ways that tap into the full expression of modern Jewish life.

On this new page, overseen by Laura Sinberg, our features editor, you will be able to dip into discussions about women’s issues, politics, food, arts and celebrities, or read the brilliant musings of columnist J.J. Goldberg. (Corrections can now be found on page four.) One thing won’t change: Masha Leon’s unique take on the Jewish social scene will still be available.

And I’m proud to announce that the Sisterhood, our women’s issues blog, has been named a finalist for a 2010 Online Journalism Award.

The Sisterhood offers a multi-generational, multi-denominational and geographically diverse roster of writers who provide deep and insightful commentary on Jewish issues from women’s perspectives, and women’s issues from Jewish perspectives. Begun only 18 months ago under the indefatigable leadership of Gabrielle Birkner, our web editor, the Sisterhood has already become a brand name in Jewish journalism, so this national recognition is especially welcome.

I’m personally matching all gifts to the Forward, up to $36,000. Can I match your gift now?

Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.

I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.

The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.

That’s why I’m paying it Forward. I’ve offered a $36,000 matching gift as an investment in the Forward’s newsroom, and I hope you’ll take me up on my offer to double your gift.

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