Ads Featuring Women Return to Jerusalem

By Haaretz

Published December 06, 2011.
  • Print
  • Share Share

Advertisements featuring women are beginning to appear on billboards in parts of Jerusalem, where the absence of female images had prompted a public outcry earlier this year.

In the last few days, the television show “Hatzuya” has put up ads that include women, though they appear to be limited to non-Haredi neighborhoods. And the National Transplant Center, also known as Adi, will be relaunching its ad campaign in Jerusalem today - women included.

The transplant center was one of many companies and institutions that rendered women invisible on Jerusalem billboards, buses and bus stops, out of fear that ultra-Orthodox extremists would vandalize advertisements that offend their sensibilities.

“We’re very happy that the advertising campaign is being relaunched and welcome Adi’s decision,” said Rabbi Uri Ayalon, one of the leaders of the protest against eliminating female images. “It shows that public awareness can have results, and so we need to continue the struggle.”

Ayalon was involved in recent demonstrations against the trend, as part of which some protesters threatened to cancel their organ donor cards. Now that the transplant center has restored women to its ads, Ayalon called on the public to once again sign up for Adi’s donor card.

Read more at haaretz.com


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • Can you relate?
  • The Forverts' "Bintel Brief" advice column ran for more than 65 years. Now it's getting a second life — as a cartoon.
  • Half of this Hillel's members believe Jesus was the Messiah.
  • Vinyl isn't just for hipsters and hippies. Israeli photographer Eilan Paz documents the most astonishing record collections from around the world:http://jd.fo/g3IyM
  • Could Spider-Man be Jewish? Andrew Garfield thinks so.
  • Most tasteless video ever? A new video shows Jesus Christ dying at Auschwitz.
  • "It’s the smell that hits me first — musty, almost sweet, emanating from the green felt that cradles each piece of silver cutlery in its own place." Only one week left to submit! Tell us the story of your family's Jewish heirloom.
  • Mazel tov to Chelsea Clinton and Marc Mezvinsky!
  • If it's true, it's pretty terrifying news.
  • “My mom went to cook at the White House and all I got was this tiny piece of leftover raspberry ganache."
  • Planning on catching "Fading Gigolo" this weekend? Read our review.
  • A new initiative will spend $300 million a year towards strengthening Israel's relationship with the Diaspora. http://jd.fo/q3Iaj Is this money spent wisely?
  • Lusia Horowitz left pre-state Israel to fight fascism in Spain — and wound up being captured by the Nazis and sent to die at Auschwitz. Share her remarkable story — told in her letters.
  • Vered Guttman doesn't usually get nervous about cooking for 20 people, even for Passover. But last night was a bit different. She was cooking for the Obamas at the White House Seder.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.