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Even so, Lippmann isn’t the only day school to bring non-Jews on board. In fact, another Ohio school — Akiva Academy in Youngstown — seems to have reversed its ill fortune by stepping up efforts to appeal to both Jewish and non-Jewish families. Akiva saw its population shrink from more than 120 children in the 1980s to just 42 students last year. But at least partly due to its marketing campaign targeting Jews and non-Jews, enrollment this year increased to 78, and 17 children have already applied for kindergarten slots for the next school year, according to Kathy Mioni, the head of the school.
Other schools appear to be following suit — or at least looking into the possibility — as a way to save their schools. Take the Kadima Jewish Day School in Buffalo, N.Y., which has lost nearly a quarter of its students in recent years. Kadima’s administration is now looking into admitting non-Jews. “It’s simply financial. The money lost has caused a real crisis for this school,” said Deborah Pivarsi, controller of the Jewish Federation of Greater Buffalo.
The New Orleans Jewish Day School also may reconsider its policies. The school experienced a dramatic decline in enrollment after it was forced to shut down for the 2005–06 school year following Hurricane Katrina, dropping from 85 students then to just 50 today. “We’re in the process of deciding whether to be intentional about marketing to non-Jewish students,” said Bob Berk, head of the school.
Although the school has admitted non-Jewish children since Katrina, it has not been deliberately seeking them. But Berk is left with a dilemma. “We are cognizant of what many term the ‘tipping point,’” he said. “At what point does an increasing percentage of non-Jewish students in the school lead to a school that doesn’t feel Jewish?”
The changes at the Lippman School followed a yearlong conversation involving more than 30 focus groups. The school decided to market itself to a wider public with billboards and radio ads, to drop the word “Jewish” from its name and to more actively promote itself to members of the JCC, whose campus it shares.
In what might be considered its boldest move, Lippman also implemented a dual curriculum in September 2010. It offers families the choice between two concentrations: one global in focus, with Spanish language; the other Jewish, with Hebrew language.
For Charlie Hite and his peers in the new global studies concentration, this means studying Spanish and world cultures for eight 40-minute periods each week, while his other classmates head to Judaic studies and Hebrew. Children enrolled in the global studies concentration also take a class called “core values,” which compares Jewish values with other cultural and religious values. The school celebrates Jewish holidays, but not those belonging to other faiths.
Lippman’s transformation “was born out of necessity, but there are many learning opportunities that the school is exploring now,” said Sam Chestnut, who came to the Lippman School in 2011, after eight years as the head of Cleveland’s Lillian and Betty Ratner School, which has a Jewish background and a current commitment to diversity.
Could the Lippman model be applied to the Solomon Schechter network of Conservative schools, which, according to a recent study by the Avi Chai Foundation, has seen the largest dips in enrollment when compared with other networks?
Elaine Cohen, who is director of the Schechter Day School Network, thinks not. “I believe that the Solomon Schechter schools have as their mission to inculcate Jewish literacy as well as values,” she said. “I think that living Jewishly is at the core of the Schechter education, so making Jewish studies an option would not align with the core mission.”
At Lippman, Mary Hickcox, a Jewish parent who participated in the strategic planning committee, said she feels optimistic about the new model. Regarding her two daughters, she said, “They are sharing their Jewish culture with non-Jewish children. It’s a great way to go into the world.”
The Lippman School’s student body has been growing, from a low of about 60 children in the 2009–10 school year to 77 in this year. Only one or two families left in opposition to the new dual track. More telling, the kindergarten class this year includes 18 students, “the biggest kindergarten class in a long time, and we are expecting next year’s class to be of a similar size,” Chestnut said. About 50% of the kindergarten class is not Jewish.
The multicultural emphasis intrigued Lisa Dennis, a Unitarian Universalist who grew up in a Christian home and has a Christian spouse, but believes in “taking the best from all perspectives.”
When she spotted a billboard while driving on West Market Street near her home in Akron, advertising “Global perspective; individual focus; now offering Spanish,” she thought: “Oh wow, now the Lippman school has everything.”
Her daughter, Jace, now in fourth grade, transferred from her Montessori school last year. Other than worrying whether she should wear her Santa Claus earrings to school in December, Jace adjusted to Lippman without issue.
Elicia Brown is a freelance writer living in New York.