Republican Jews Make $5M Swing State Push

TV Ad Campaign Targets Obama 'Buyer's Remorse'

By JTA

Published September 19, 2012.
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The Republican Jewish Coalition launched a $5 million television advertising campaign aimed at Jewish voters in swing states.

The campaign started Wednesday and runs through Nov. 5 in cable and broadcast TV markets with sizable Jewish populations in Florida, Nevada, Ohio and Pennsylvania. The first RJC ad is a shortened version of one of the group’s “buyer’s remorse” videos, which featured disillusioned Obama voters.

“This ad highlights the ‘buyer’s remorse’ felt by many in the Jewish community, who voted for Obama four years ago, but are now disillusioned with his economic policies and his policies toward Israel,” the RJC’s executive director, Matt Brooks, said in a statement Wednesday. “These ads, and the stories of the people in them, give voice to the nagging doubts that many Jewish voters feel about President Obama. To underscore that point, numerous polls have shown an erosion in Jewish support for the President.”

Unreleased Gallup survey data found 70 percent of Jewish voters saying they would support Obama to 25 percent for Republican nominee Mitt Romney. The data, which were reported by Buzzfeed, is from Gallup’s daily tracking polls from July 1 through Sept. 10 and is based on a sample size of 828 registered Jewish voters. The margin of error is plus or minus 4 percentage points.

In July it was reported that casino magnate Sheldon Adelson and other RJC board members would be funding a $6.5 million effort by the group to woo Jewish voters, including the TV ad campaign. Earlier this month, the RJC began a voter outreach effort in Florida, Ohio and Pennsylvania, and launched a new billboard campaign in South Florida featuring the slogan “Obama … Oy Vey!!”


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