Forward's Yiddish Website Will Tap New Markets

'Explosion' of Hasidim Offers Fresh Audience to Paper Online

Bright Future: Forward CEO Sam Norich works on the soon-to-be-launched Yiddish website.
nate lavey
Bright Future: Forward CEO Sam Norich works on the soon-to-be-launched Yiddish website.

By Reuters

Published January 30, 2013.
  • Print
  • Share Share
  • Single Page

The rapid revival of strict Orthodox Jewish communities that has shifted New York City’s religious demographics and transformed Israel’s political landscape has created a new market niche for a 115-year-old Yiddish newspaper.

Next Monday, Forverts (Forward) will launch a daily news website for Yiddish speakers who are bringing the language of Eastern Europe’s Ashkenazi Jews back from its near-death experience when millions of speakers died in the Holocaust.

The New York-based weekly, launched in 1897 as a crusading socialist daily for Jewish immigrants to the United States, has been in slow decline since 1945. It cut back to weekly from daily publishing in 1983 and launched an English-language weekly in 1990.

“The website is going for an international audience,” said associate editor Itzik Gottesman, noting the ranks of native speakers, mostly from Hasidic and yeshiva (religious school) backgrounds, was now booming in the United States, Israel and other countries.

“Research in New York City said there are 80,000 Hasidim who speak Yiddish at home. That population is exploding,” he said.

In Israel, Yiddish is the language of many Haredim (“those who tremble before God”), whose tradition of large families has propelled them from a tiny minority decades ago to a politically influential 10 percent bloc of the population.

About one-quarter of all Israeli first grade pupils are now from Haredi or “ultra-Orthodox” families. In the New York area, more than one-third of all Jewish children are Hasidic.

“We will have a growing Hasidic audience,” publisher Samuel Norich said by telephone from the paper’s office in lower Manhattan.

That prospect is not without irony. In its pre-war heyday, more pious Jews saw Forverts as anti-religion and “not kosher.” Although it covers religion, its editorial line is mostly secular and liberal.


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • Happy birthday to the Boy Who Lived! July 31 marks the day that Harry Potter — and his creator, J.K. Rowling — first entered the world. Harry is a loyal Gryffindorian, a matchless wizard, a native Parseltongue speaker, and…a Jew?
  • "Orwell would side with Israel for building a flourishing democracy, rather than Hamas, which imposed a floundering dictatorship. He would applaud the IDF, which warns civilians before bombing them in a justified war, not Hamas terrorists who cower behind their own civilians, target neighboring civilians, and planned to swarm civilian settlements on the Jewish New Year." Read Gil Troy's response to Daniel May's opinion piece:
  • "My dear Penelope, when you accuse Israel of committing 'genocide,' do you actually know what you are talking about?"
  • What's for #Shabbat dinner? Try Molly Yeh's coconut quinoa with dates and nuts. Recipe here:
  • Can animals suffer from PTSD?
  • Is anti-Zionism the new anti-Semitism?
  • "I thought I was the only Jew on a Harley Davidson, but I was wrong." — Gil Paul, member of the Hillel's Angels. http://jd.fo/g4cjH
  • “This is a dangerous region, even for people who don’t live there and say, merely express the mildest of concern about the humanitarian tragedy of civilians who have nothing to do with the warring factions, only to catch a rash of *** (bleeped) from everyone who went to your bar mitzvah! Statute of limitations! Look, a $50 savings bond does not buy you a lifetime of criticism.”
  • That sound you hear? That's your childhood going up in smoke.
  • "My husband has been offered a terrific new job in a decent-sized Midwestern city. This is mostly great, except for the fact that we will have to leave our beloved NYC, where one can feel Jewish without trying very hard. He is half-Jewish and was raised with a fair amount of Judaism and respect for our tradition though ultimately he doesn’t feel Jewish in that Larry David sort of way like I do. So, he thinks I am nuts for hesitating to move to this new essentially Jew-less city. Oh, did I mention I am pregnant? Seesaw, this concern of mine is real, right? There is something to being surrounded by Jews, no? What should we do?"
  • "Orwell described the cliches of politics as 'packets of aspirin ready at the elbow.' Israel's 'right to defense' is a harder narcotic."
  • From Gene Simmons to Pink — Meet the Jews who rock:
  • The images, which have since been deleted, were captioned: “Israel is the last frontier of the free world."
  • As J Street backs Israel's operation in Gaza, does it risk losing grassroots support?
  • What Thomas Aquinas might say about #Hamas' tunnels:
  • from-cache

Would you like to receive updates about new stories?








You may also be interested in our English-language newsletters:













We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.