Forward's Yiddish Website Will Tap New Markets

'Explosion' of Hasidim Offers Fresh Audience to Paper Online

Bright Future: Forward CEO Sam Norich works on the soon-to-be-launched Yiddish website.
nate lavey
Bright Future: Forward CEO Sam Norich works on the soon-to-be-launched Yiddish website.

By Reuters

Published January 30, 2013.
  • Print
  • Share Share
  • Single Page

(page 3 of 3)

For these users, the website will also carry audio reports and videos with English subtitles. Written reports - from correspondents in the United States, Israel, Russia, Poland, France, Argentina and Australia - will have an online dictionary so that the English translation of a word is only a click away.

“We want to draw people whose Yiddish level is not good enough to read the printed Forverts,” Gottesman said.

“The idea of the website is to be the hub of the Yiddish cultural world, for the students, the older people and the Hasidim. We hope to get everyone to this website.” The English-language Forward has tripled its online readership in the last 2 years and its print output has stayed stable at 29,000 copies a week, which is estimated to reach 80,000 readers.

The Yiddish Forverts has a print run of 2,100 copies and about 6,000 readers. Shifting staff to the website, which editors hope can grow as quickly as the English website, means the print edition will have to be reduced to appearing once every other week.

The print edition will continue even though more than half its readers are in their 80s and 90s. About one-third of its subscribers also buy the English-language paper because the two are not simply translations of each other.

“The Yiddish paper has much more coverage of Ashkenazic culture, Yiddish culture, European Jewish history of the last century and the Soviet period than the English paper has,” Norich said. Half the Yiddish readers are Holocaust survivors who arrived in the United States between 1945 and 1955.

Serving these readers is a top priority for the non-profit foundation that publishes the two papers.

“This is a core mission for us,” Norich declared. “This is our origin and we’re not going to abandon it.”


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • In WWI, Jews fought for Britain. So why were they treated as outsiders?
  • According to a new poll, 75% of Israeli Jews oppose intermarriage.
  • Will Lubavitcher Rabbi Moshe Wiener be the next Met Council CEO?
  • Angelina Jolie changed everything — but not just for the better:
  • Prime Suspect? Prime Minister.
  • Move over Dr. Ruth — there’s a (not-so) new sassy Jewish sex-therapist in town. Her name is Shirley Zussman — and just turned 100 years old.
  • From kosher wine to Ecstasy, presenting some of our best bootlegs:
  • Sara Kramer is not the first New Yorker to feel the alluring pull of the West Coast — but she might be the first heading there with Turkish Urfa pepper and za’atar in her suitcase.
  • About 1 in 40 American Jews will get pancreatic cancer (Ruth Bader Ginsberg is one of the few survivors).
  • At which grade level should classroom discussions include topics like the death of civilians kidnapping of young Israelis and sirens warning of incoming rockets?
  • Wanted: Met Council CEO.
  • “Look, on the one hand, I understand him,” says Rivka Ben-Pazi, a niece of Elchanan Hameiri, the boy that Henk Zanoli saved. “He had a family tragedy.” But on the other hand, she said, “I think he was wrong.” What do you think?
  • How about a side of Hitler with your spaghetti?
  • Why "Be fruitful and multiply" isn't as simple as it seems:
  • William Schabas may be the least of Israel's problems.
  • from-cache

Would you like to receive updates about new stories?








You may also be interested in our English-language newsletters:













We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.