Supermodel Bar Refaeli Should Be Banned From Pro-Israel Ads, Army Says

Willowy Beauty Avoided IDF Military Service

Too Sexy? Bar Refaeli is certainly one of the most recognizable Israelis in the world. So why does the IDF want her barred from a global pro-Israel ad campaign?
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Too Sexy? Bar Refaeli is certainly one of the most recognizable Israelis in the world. So why does the IDF want her barred from a global pro-Israel ad campaign?

By Gill Cohen (Haaretz)

Published March 18, 2013.

The Israeli Defense Forces criticized a public relations campaign launched by the Foreign Ministry to boost Israel’s image around the world because it starred sexy Israeli supermodel Bar Refaeli, an Israeli TV station reported Sunday.

The report stated that the IDF spokesman sent an official letter to the Foreign Ministry arguing that by using Refaeli, who didn’t complete her military service, the Foreign Ministry was sending a “message of forgiveness and turns a blind eye towards people that chose to enlist.”

“In recent years, the IDF has been trying a verity of methods to improve the value of military service and to fight draft evasion, in order to preserve the moral dimension whereby the IDF is the people’s army,” Channel Two quoted the letter.

The letter went on to argue that although public relations campaigns abroad are not the IDF’s responsibility the foreign ministry should had wave taken into account: “the negative message sent out to Israeli society from the inclusion of Bar Refaeli, who did not complete national service, as Israel’s representative in a public relations campaign.”

Several years ago, the IDF conducted an aggressive campaign against celebrities who did not serve in the IDF.

For more, go to Haaretz.com



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