Can $1 Million Genesis Prize Inspire Jews Year After Year?

Some Doubt the Need for Prize and Selection Committee's Slant

New Home: Wayne Firestone, former head of Hillel, will lead the new Genesis Prize Foundation.
Courtesy of Wayne Firestone
New Home: Wayne Firestone, former head of Hillel, will lead the new Genesis Prize Foundation.

By Josh Nathan-Kazis

Published April 26, 2013.
  • Print
  • Share Share
  • Single Page

Russian oligarchs, right-wing Israeli politicians and American Jewish communal professionals have a plan to get young Jews interested in being Jewish.

Called the Genesis Prize, the plan involves giving $1 million each year to an exceptional Jewish person, then presenting him or her as an inspiration to Jews everywhere.

Prize organizers have hired former Hillel International president and CEO Wayne Firestone to take charge of the new prize-granting organization, giving the effort the imprimatur of the well-regarded Jewish not-for-profit executive. Critics are raising questions, however, about why the prize is necessary at all — and why the people giving it out named a right-leaning, overwhelmingly male selection committee to choose the recipient.

Oligarch: Mikhail Fridman made a fortune in the oil and gas business.
Getty Images
Oligarch: Mikhail Fridman made a fortune in the oil and gas business.

“The gender imbalance among the judges is absolutely stunning,” said Steven M. Cohen, a leading sociologist of the American Jewish community.

Funded by the Russian Jewish oligarchs behind Genesis Philanthropy Group, an international not-for-profit organization that supports Jewish engagement for Russian-speaking Jews, the prize has drawn significant media attention because of its sky-high sticker price.

Each year, one winner will be awarded $1 million. The prize has been given a $50 million endowment.

Firestone said that the exceptionally large size of the cash award was a “recognition that the level of the prize is something like Nobel level.” An early press release issued in June 2012 called the award a “Jewish Nobel Prize,” though that language is now absent from the prize’s website.

The Nobel Prizes each came with a $1.2 million cash award in 2012. While more than the Genesis Prize will offer, even the Nobel is far from the richest annual award. A newly announced science award called the Breakthrough Prize, coincidentally also funded by Jewish donors, will give away $3 million each year.

The key oligarch behind the Genesis Prize is Mikhail M. Fridman, a Ukrainian-born oil and gas magnate who enjoys a good relationship with the Kremlin, and whose company sold oil firm TNK-BP for $14 billion in March.

Both the office of Israeli Prime Minister Benjamin Netanyahu and the Jewish Agency for Israel have also signed on as official backers of the award, though they have contributed no money.

Firestone was appointed president of the Genesis Prize Foundation in April, 10 months after plans for the award were first made public. The first honoree will be named this fall, several months later than the group had initially said it would make its first award.

The object of the prize, according to Firestone, is to identify Jewish heroes. “The motivation is to generate interest in contemporary role models in the Jewish world, and building a narrative around that,” Firestone said. “What I’m hoping to do is to build an engagement platform for young adults, to allow them to meet these individuals, hear their stories, potentially interact with them directly.” Firestone said that he saw the prize as a way to engage young Jewish adults. “We’re not talking about building any buildings or really creating programming, per se, but rather thinking about how we can capture the imagination and interest of [Jews in their] 20s and 30s,” Firestone said.

Some remain unconvinced of the demand for a new means of recognizing Jewish achievement. “I’m sort of confused about why we need the award,” said Alan van Capelle, CEO of Bend the Arc, a Jewish social justice organization. “It seems to me there is a great amount of Jewish entrepreneurial spirit and scholarship and academic achievement without this award… I think we’re pretty well represented.”

Unlike the Nobel, the Genesis Prize will not be given in any specific field. Rather, the selection committees will be asked to apply broad criteria requiring that the winner is internationally renowned in his or her field, committed to Jewish values or to Israel, and supports Jewish causes.


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • “'I made a new friend,' my son told his grandfather later that day. 'I don’t know her name, but she was very nice. We met on the bus.' Welcome to Israel."
  • A Jewish female sword swallower. It's as cool as it sounds (and looks)!
  • Why did David Menachem Gordon join the IDF? In his own words: "The Israel Defense Forces is an army that fights for her nation’s survival and the absence of its warriors equals destruction from numerous regional foes. America is not quite under the threat of total annihilation… Simply put, I felt I was needed more in Israel than in the United States."
  • Leonard Fein's most enduring legacy may be his rejection of dualism: the idea that Jews must choose between assertiveness and compassion, between tribalism and universalism. Steven M. Cohen remembers a great Jewish progressive:
  • BREAKING: Missing lone soldier David Menachem Gordon has been found dead in central Israel. The Ohio native was 21 years old.
  • “They think they can slap on an Amish hat and a long black robe, and they’ve created a Hasid." What do you think of Hollywood's portrayal of Hasidic Jews?
  • “I’ve been doing this since I was a teenager. I didn’t think I would have to do it when I was 90.” Hedy Epstein fled Nazi Germany in 1933 on a Kinderstransport.
  • "A few decades ago, it would have been easy to add Jews to that list of disempowered victims. I could throw in Leo Frank, the victim of mob justice; or otherwise privileged Jewish men denied entrance to elite universities. These days, however, we have to search a lot harder." Are you worried about what's going in on #Ferguson?
  • Will you accept the challenge?
  • In the six years since Dothan launched its relocation program, 8 families have made the jump — but will they stay? We went there to find out:
  • "Jewish Israelis and West Bank Palestinians are witnessing — and living — two very different wars." Naomi Zeveloff's first on-the-ground dispatch from Israel:
  • This deserves a whistle: Lauren Bacall's stylish wardrobe is getting its own museum exhibit at Fashion Institute of Technology.
  • How do you make people laugh when they're fighting on the front lines or ducking bombs?
  • "Hamas and others have dredged up passages form the Quran that demonize Jews horribly. Some imams rail about international Jewish conspiracies. But they’d have a much smaller audience for their ravings if Israel could find a way to lower the flames in the conflict." Do you agree with J.J. Goldberg?
  • How did Tariq Abu Khdeir go from fun-loving Palestinian-American teen to international icon in just a few short weeks? http://jd.fo/d4kkV
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.