SodaStream Sale Plan Loses Fizz on Wall Street

Stock of Home Bubbly Maker on Roller-Coaster Ride


By Forward Staff

Published July 09, 2013.
  • Print
  • Share Share

SodaStream, the Israeli maker of kitchen countertop carbonated drink machines, is trying to sell itself. But the plan is reportedly losing its pop on Wall Street.

CEO Daniel Birnbaum has been seeking a buyer for at least three months, but nothing has bubbled to the surface, the New York Post reported.

“It’s been very low-key,” one source who was approached about a possible sale told the post.

The company, which projects annual revenue will rise from $550 million this year to $1 billion by 2016, became the first Israeli company to advertise during the Super Bowl this year.

SodaStream’s shares have been on a roller-coaster ride rising as high as $77.80. The shares fell 3.4 percent yesterday to close at $65.36.

SodaStream’s sales talk is falling flat at a time when investors and analysts are mixed on its prospects. “I’m still not convinced this will be a permanent fixture in American households,” a source told the post.

Another analyst disagreed, saying that the company was just starting to sell its canisters in grocery and drug stores nationwide.

The company is controversial in some circles because it has a factory in a Jewish settlement on the occupied West Bank. The firm boasts that it provides jobs for Palestinians, but Israel boycott advocates have targeted it for supporting the Israeli occupation.


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • “Twist and Shout.” “Under the Boardwalk.” “Brown-Eyed Girl.” What do these great songs have in common? A forgotten Jewish songwriter. We tracked him down.
  • What can we learn from tragedies like the rampage in suburban Kansas City? For one thing, we must keep our eyes on the real threats that we as Jews face.
  • When is a legume not necessarily a legume? Philologos has the answer.
  • "Sometime in my childhood, I realized that the Exodus wasn’t as remote or as faceless as I thought it was, because I knew a former slave. His name was Hersh Nemes, and he was my grandfather." Share this moving Passover essay!
  • Getting ready for Seder? Chag Sameach! http://jd.fo/q3LO2
  • "We are not so far removed from the tragedies of the past, and as Jews sit down to the Seder meal, this event is a teachable moment of how the hatred of Jews-as-Other is still alive and well. It is not realistic to be complacent."
  • Aperitif Cocktail, Tequila Shot, Tom Collins or Vodka Soda — Which son do you relate to?
  • Elvis craved bacon on tour. Michael Jackson craved matzo ball soup. We've got the recipe.
  • This is the face of hatred.
  • What could be wrong with a bunch of guys kicking back with a steak and a couple of beers and talking about the Seder? Try everything. #ManSeder
  • BREAKING: Smirking killer singled out Jews for death in suburban Kansas City rampage. 3 die in bloody rampage at JCC and retirement home.
  • Real exodus? For Mimi Minsky, it's screaming kids and demanding hubby on way down to Miami, not matzo in the desert.
  • The real heroines of Passover prep aren't even Jewish. But the holiday couldn't happen without them.
  • Is Handel’s ‘Messiah’ an anti-Semitic screed?
  • Meet the Master of the Matzo Ball.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.