How Phyllis Lambert Changed the Architecture of New York

Memoir Details Architect's Involvement With Legendary Building

Room at the Plaza: Phyllis Lambert was influential in enlisting Mies van der Rohe to design the Seagram Building.
Getty Images
Room at the Plaza: Phyllis Lambert was influential in enlisting Mies van der Rohe to design the Seagram Building.

By Rachel Gordan

Published August 04, 2013, issue of August 09, 2013.
  • Print
  • Share Share
  • Single Page

(page 2 of 3)

At the time when Mies chose Johnson as his New York associate on the Seagram Building project, Lambert notes, only Johnson was a “powerful figure in New York City.” It is a reminder that Bronfman’s distilling business and his alleged dealings with bootleggers were often impediments to the social and professional prestige that he so desired. In midcentury New York, Prohibition was not the strange and distant historical episode that it is today. Bronfman’s line of work, not to mention his Jewishness — which Lambert merely mentions, providing no elaboration on its significance — was no help in gaining entrance to elite New York society.

Enter 375 Park Avenue. The new Seagram Building allowed Bronfman to express, in material form, his achievements and his arrival as an industrialist.

“The Seagram building was to be more than a company headquarters,” Lambert writes of her father’s ambition. “I believe he came to see it as a monument to the opportunities that business afforded in the New World, a monument to his company, which was his own doing, and therefore, ultimately, a monument to himself.” Ironically, Bronfman’s estranged daughter helped him to achieve that vision.

Lambert writes of her cool relationship with her father: “He considered only his sons to be in the line of business succession, and as a child with a strong aversion to all talk about business and money, I was a self-imposed outsider, immersed in art, committed to sculpture by the age of nine, constantly dreaming about becoming an independent artist.” That self-imposed barrier included an ocean. After divorcing her husband in 1954, Lambert moved to Paris to live as an artist.

The details of this adventure abroad are only tantalizingly suggested here (the reader gets the feeling that Lambert could write more than a few memoirs centering on her life as an artist and as the daughter of Samuel Bronfman), for Lambert is laser-focused on her subject. There is also an impressive lack of name-dropping, beyond that relevant to the story, for a book in this genre of personalized history.

For all of Bronfman’s and Lambert’s differences, it was the father’s success that not only facilitiated his daughter’s early artistic sojourns (private sculpture lessons as a child proved formative, and Lambert’s Vassar education provided her with a strong art history basis), but also brought Lambert into the orbit of architecture, where she found her calling as an artist.

When Bronfman mailed his 28-year-old daughter plans for the new building, her artistic sensibilities were so offended that she wrote an impassioned reply, outlining what she believed were his ethical responsibilities: “You must put up a building which expresses the best of the society in which you live, and at the same time your hopes for the betterment of this society. You have a great responsibility and your building is not only for the people of your companies, it is much more for all people, in New York and the rest of the world.”

The result was a phone call from Samuel Bronfman, asking his daughter to come to New York “to choose the marble for the ground floor” of the new building. The job evolved after Lambert returned to New York; she selected the building’s architect and became the intermediary between the company’s executives and its design staff. In the process, and particularly through contact with Mies, Lambert blossomed as an architect.


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • Move over Dr. Ruth — there’s a (not-so) new sassy Jewish sex-therapist in town. Her name is Shirley Zussman — and just turned 100 years old.
  • From kosher wine to Ecstasy, presenting some of our best bootlegs:
  • Sara Kramer is not the first New Yorker to feel the alluring pull of the West Coast — but she might be the first heading there with Turkish Urfa pepper and za’atar in her suitcase.
  • About 1 in 40 American Jews will get pancreatic cancer (Ruth Bader Ginsberg is one of the few survivors).
  • At which grade level should classroom discussions include topics like the death of civilians kidnapping of young Israelis and sirens warning of incoming rockets?
  • Wanted: Met Council CEO.
  • “Look, on the one hand, I understand him,” says Rivka Ben-Pazi, a niece of Elchanan Hameiri, the boy that Henk Zanoli saved. “He had a family tragedy.” But on the other hand, she said, “I think he was wrong.” What do you think?
  • How about a side of Hitler with your spaghetti?
  • Why "Be fruitful and multiply" isn't as simple as it seems:
  • William Schabas may be the least of Israel's problems.
  • You've heard of the #IceBucketChallenge, but Forward publisher Sam Norich has something better: a #SoupBucketChallenge (complete with matzo balls!) Jon Stewart, Sarah Silverman & David Remnick, you have 24 hours!
  • Did Hamas just take credit for kidnapping the three Israeli teens?
  • "We know what it means to be in the headlines. We know what it feels like when the world sits idly by and watches the news from the luxury of their living room couches. We know the pain of silence. We know the agony of inaction."
  • When YA romance becomes "Hasidsploitation":
  • "I am wrapping up the summer with a beach vacation with my non-Jewish in-laws. They’re good people and real leftists who try to live the values they preach. This was a quality I admired, until the latest war in Gaza. Now they are adamant that American Jews need to take more responsibility for the deaths in Gaza. They are educated people who understand the political complexity, but I don’t think they get the emotional complexity of being an American Jew who is capable of criticizing Israel but still feels a deep connection to it. How can I get this across to them?"
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.