The Los Angeles-based firm Econ One removed a photo from the Birkenau death camp from its website.
The litigation and business consulting firm had published on its website an image of barbed wire and a guard tower from Birkenau.
“Econ One was not aware that the image used in our ad to depict the movie, ‘The Great Escape,’ was an image of Birkenau,” Lisa Skylar, the chief operating officer of the litigation and business consulting firm, wrote Monday in an email to JTA. “Thank you for bringing it to our attention.
“We immediately removed the picture once this brought to our attention.
“It is not appropriate to use such an image in an ad campaign.in its advertising.”
Employees of the Auschwitz-Birkenau State Museum had noticed the image on Friday. The museum consulted with its lawyers, Bartosz Bartyzel, a museum spokesman, told the Gazeta Wyborcza newspaper.
“Using Birkenau is disgusting and immoral,” Bartyzel said.
The text under the photo read: “Great work is the only kind that’s okay with us. It takes management of the entire work process. Communicating with clients every step of the way. Committing to a budget, then keeping expectations aligned with what’s really happening so there are no surprises. And efficiently staffing each case to keep costs down. Because when it comes to client service, okay… just isn’t. At least not for our clients.”