How Much Israeli Money Goes Into Facebook?

As Stock Rockets, Tough To Track the Cash

Facebook boss Mark Zuckerberg has made a lot of cash as the company’s stock rockets. How much of his revenue comes from Israel?
getty images
Facebook boss Mark Zuckerberg has made a lot of cash as the company’s stock rockets. How much of his revenue comes from Israel?

By Haaretz

Published August 05, 2013.
  • Print
  • Share Share

Nobody knows how much Israeli money flows to Facebook. As opposed to traditional advertising, which gets channeled through media buyers and ad agencies, most of Facebook’s advertising is bought and sold directly, with the advertiser purchasing space directly from the company. Many small and medium-sized businesses manage their own campaigns, without intermediaries or commission agents.

Google and Facebook derive a combined NIS 500 million in annual revenues from Israeli advertisers, according to the market research firm Ifat Advertising Monitoring. Facebook’s share in these revenues is believed to exceed NIS 100 million, according to industry estimates. That may seem small compared to the two giant companies’ combined global ad take, but Israel represents a particularly attractive, growing - and quirky - market.

Facebook is intent on increasing its ad revenues in Israel, but while some of its marketing is targeted at large, blue chip advertisers, to persuade them to devote a bigger share of their advertising mix to social networks, most of its efforts are directed at smaller businesses – startup companies and Israeli Internet and gaming companies creating products for the global market.

This trend coincides with Facebook’s rapid transition from desktop to mobile devices, the same platform that Israeli gaming companies are focusing on in their application and services development. Naturally, then, most of their advertising uses the same platform.

For more go to Haaretz


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • Israelis are taking up the #IceBucketChallenge — with hummus.
  • In WWI, Jews fought for Britain. So why were they treated as outsiders?
  • According to a new poll, 75% of Israeli Jews oppose intermarriage.
  • Will Lubavitcher Rabbi Moshe Wiener be the next Met Council CEO?
  • Angelina Jolie changed everything — but not just for the better:
  • Prime Suspect? Prime Minister.
  • Move over Dr. Ruth — there’s a (not-so) new sassy Jewish sex-therapist in town. Her name is Shirley Zussman — and just turned 100 years old.
  • From kosher wine to Ecstasy, presenting some of our best bootlegs:
  • Sara Kramer is not the first New Yorker to feel the alluring pull of the West Coast — but she might be the first heading there with Turkish Urfa pepper and za’atar in her suitcase.
  • About 1 in 40 American Jews will get pancreatic cancer (Ruth Bader Ginsberg is one of the few survivors).
  • At which grade level should classroom discussions include topics like the death of civilians kidnapping of young Israelis and sirens warning of incoming rockets?
  • Wanted: Met Council CEO.
  • “Look, on the one hand, I understand him,” says Rivka Ben-Pazi, a niece of Elchanan Hameiri, the boy that Henk Zanoli saved. “He had a family tragedy.” But on the other hand, she said, “I think he was wrong.” What do you think?
  • How about a side of Hitler with your spaghetti?
  • Why "Be fruitful and multiply" isn't as simple as it seems:
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.