Scarlett Johansson Chided by Oxfam for SodaStream Deal

Hollywood Superstar Is Hunger Group 'Global Ambassador'

getty images

By Forward Staff

Published January 24, 2014.
  • Print
  • Share Share

Oxfam has distanced itself from Scarlett Johansson over the Hollywood superstar’s decision to represent SodaStream, the Israeli company that operates in the occupied West Bank.

The international aid and development group said on its web site that it was “engaged in a dialogue” with Johansson, who is one of its “global ambassadors” over her relationship with SodaStream.

The actress has been promoted as the new face of the controversial home beverage system maker and will appear in a high-profile ad for the company that will air during next month’s Super Bowl.

The company targets its products at environmentally conscious consumers, stressing that it cuts down on waste by allowing families to make their own carbonated beverages instead of buying soda in cans or bottles.

In a statement added to its web site, Oxfam said “believes that businesses that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support. Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law,” the New York Times reported.

The charity’s statement came after more than a week of pressure from activists seeking to end Israel’s 46-year occupation of the West Bank.

The company trumpets itself as a paragon of corporate social responsibility and notes that the majority of its workers at the West Bank plant are Palestinians.

SodaStream International Ltd. recently signed Johannson as its first “global brand ambassador.”

The statement appeared at the bottom of a webpage describing advocacy for Oxfam by Johansson, who is Jewish.

“Scarlett’s global popularity has helped Oxfam raise awareness around the world about issues that create poverty and world leaders’ responsibility to act,” Oxfam said. “Her fund-raising activities and private donations have provided a phenomenal boost to Oxfam’s work with poor people.

“We are proud of our relationship with Scarlett Johansson who has worked with Oxfam since 2005 to support Oxfam’s mission to end poverty and injustice,” the webpage said. “As an Oxfam Global Ambassador, she has travelled to India, Sri Lanka and Kenya.”

With JTA


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • Why does the leader of Israel's social protest movement now work in a beauty parlor instead of the Knesset?
  • What's it like to be Chagall's granddaughter?
  • Is pot kosher for Passover. The rabbis say no, especially for Ashkenazi Jews. And it doesn't matter if its the unofficial Pot Day of April 20.
  • A Ukrainian rabbi says he thinks the leaflets ordering Jews in restive Donetsk to 'register' were a hoax. But the disturbing story still won't die.
  • Some snacks to help you get through the second half of Passover.
  • You wouldn't think that a Soviet-Jewish immigrant would find much in common with Gabriel Garcia Marquez. But the famed novelist once helped one man find his first love. http://jd.fo/f3JiS
  • Can you relate?
  • The Forverts' "Bintel Brief" advice column ran for more than 65 years. Now it's getting a second life — as a cartoon.
  • Half of this Hillel's members believe Jesus was the Messiah.
  • Vinyl isn't just for hipsters and hippies. Israeli photographer Eilan Paz documents the most astonishing record collections from around the world:http://jd.fo/g3IyM
  • Could Spider-Man be Jewish? Andrew Garfield thinks so.
  • Most tasteless video ever? A new video shows Jesus Christ dying at Auschwitz.
  • "It’s the smell that hits me first — musty, almost sweet, emanating from the green felt that cradles each piece of silver cutlery in its own place." Only one week left to submit! Tell us the story of your family's Jewish heirloom.
  • Mazel tov to Chelsea Clinton and Marc Mezvinsky!
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.