Scarlett Johansson Chided by Oxfam for SodaStream Deal

Hollywood Superstar Is Hunger Group 'Global Ambassador'

getty images

By Forward Staff

Published January 24, 2014.
  • Print
  • Share Share

Oxfam has distanced itself from Scarlett Johansson over the Hollywood superstar’s decision to represent SodaStream, the Israeli company that operates in the occupied West Bank.

The international aid and development group said on its web site that it was “engaged in a dialogue” with Johansson, who is one of its “global ambassadors” over her relationship with SodaStream.

The actress has been promoted as the new face of the controversial home beverage system maker and will appear in a high-profile ad for the company that will air during next month’s Super Bowl.

The company targets its products at environmentally conscious consumers, stressing that it cuts down on waste by allowing families to make their own carbonated beverages instead of buying soda in cans or bottles.

In a statement added to its web site, Oxfam said “believes that businesses that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support. Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law,” the New York Times reported.

The charity’s statement came after more than a week of pressure from activists seeking to end Israel’s 46-year occupation of the West Bank.

The company trumpets itself as a paragon of corporate social responsibility and notes that the majority of its workers at the West Bank plant are Palestinians.

SodaStream International Ltd. recently signed Johannson as its first “global brand ambassador.”

The statement appeared at the bottom of a webpage describing advocacy for Oxfam by Johansson, who is Jewish.

“Scarlett’s global popularity has helped Oxfam raise awareness around the world about issues that create poverty and world leaders’ responsibility to act,” Oxfam said. “Her fund-raising activities and private donations have provided a phenomenal boost to Oxfam’s work with poor people.

“We are proud of our relationship with Scarlett Johansson who has worked with Oxfam since 2005 to support Oxfam’s mission to end poverty and injustice,” the webpage said. “As an Oxfam Global Ambassador, she has travelled to India, Sri Lanka and Kenya.”

With JTA


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • From Gene Simmons to Pink — Meet the Jews who rock:
  • The images, which have since been deleted, were captioned: “Israel is the last frontier of the free world."
  • As J Street backs Israel's operation in Gaza, does it risk losing grassroots support?
  • What Thomas Aquinas might say about #Hamas' tunnels:
  • The Jewish bachelorette has spoken.
  • "When it comes to Brenda Turtle, I ask you: What do you expect of a woman repressed all her life who suddenly finds herself free to explore? We can sit and pass judgment, especially when many of us just simply “got over” own sexual repression. But we are obliged to at least acknowledge that this problem is very, very real, and that complete gender segregation breeds sexual repression and unhealthy attitudes toward female sexuality."
  • "Everybody is proud of the resistance. No matter how many people, including myself, disapprove of or even hate Hamas and its ideology, every single person in Gaza is proud of the resistance." Part 2 of Walid Abuzaid's on-the-ground account of life in #Gaza:
  • After years in storage, Toronto’s iconic red-and-white "Sam the Record Man" sign, complete with spinning discs, will return to public view near its original downtown perch. The sign came to symbolize one of Canada’s most storied and successful Jewish family businesses.
  • Is $4,000 too much to ask for a non-member to be buried in a synagogue cemetery?
  • "Let’s not fall into the simplistic us/them dichotomy of 'we were just minding our business when they started firing rockets at us.' We were not just minding our business. We were building settlements, manning checkpoints, and filling jails." What do you think?
  • PHOTOS: 10,000 Israel supporters gathered for a solidarity rally near the United Nations in New York yesterday.
  • Step into the Iron Dome with Tuvia Tenenbom.
  • What do you think of Wonder Woman's new look?
  • "She said that Ruven Barkan, a Conservative rabbi, came into her classroom, closed the door and turned out the lights. He asked the class of fourth graders to lie on the floor and relax their bodies. Then, he asked them to pray for abused children." Read Paul Berger's compelling story about a #Savannah community in turmoil:
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.