Spoon-Bending Psychic Uri Geller Is Face of Israeli 'Be Prepared' Campaign

Celebrity Seer Stars in Army-Sponsored Ads

By Reuters

Published April 23, 2014.
  • Print
  • Share Share

Celebrity psychic Uri Geller is the beaming new face of Israeli disaster-readiness, starring in army-sponsored TV and Internet advertisements on how to take shelter from missile attacks or earthquakes.

Launched on Wednesday, the campaign marks Geller’s return to his native country from Britain and aims to keep Israelis vigilant, though public fears of any imminent war with Iran, Syria or Lebanese and Palestinian guerrillas have receded.

“I decided to do something else, to save lives and help emergency preparations in Israel, which my family and I are making our home base after 43 years abroad,” Geller told Reuters.

The 67-year-old entertainer is best known internationally for mental tricks such as bending spoons and stopping watches.

In the ads, Israelis are invited to submit their location at the military’s Home Front Command website, where pre-recordings of Geller will “telepathically” inform them where and how quickly to seek cover if air-raid sirens sound.

Such shelters are also meant to provide protection in the event of earthquakes


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • "Selma. Nearly 50 years ago it was violent Selma, impossibly racist Selma, site of Bloody Sunday, when peaceful civil rights marchers made their first attempt to cross the Pettus Street Bridge on the way to the state capitol in Montgomery, Alabama." http://jd.fo/r50mf With the 50th anniversary approaching next spring, a new coalition is bringing together blacks, Jews and others for progressive change.
  • Kosovo's centuries-old Jewish community is down to a few dozen. In a nation where the population is 90% Muslim, they are proud their past — and wonder why Israel won't recognize their state. http://jd.fo/h4wK0
  • Israelis are taking up the #IceBucketChallenge — with hummus.
  • In WWI, Jews fought for Britain. So why were they treated as outsiders?
  • According to a new poll, 75% of Israeli Jews oppose intermarriage.
  • Will Lubavitcher Rabbi Moshe Wiener be the next Met Council CEO?
  • Angelina Jolie changed everything — but not just for the better:
  • Prime Suspect? Prime Minister.
  • Move over Dr. Ruth — there’s a (not-so) new sassy Jewish sex-therapist in town. Her name is Shirley Zussman — and just turned 100 years old.
  • From kosher wine to Ecstasy, presenting some of our best bootlegs:
  • Sara Kramer is not the first New Yorker to feel the alluring pull of the West Coast — but she might be the first heading there with Turkish Urfa pepper and za’atar in her suitcase.
  • About 1 in 40 American Jews will get pancreatic cancer (Ruth Bader Ginsberg is one of the few survivors).
  • At which grade level should classroom discussions include topics like the death of civilians kidnapping of young Israelis and sirens warning of incoming rockets?
  • Wanted: Met Council CEO.
  • “Look, on the one hand, I understand him,” says Rivka Ben-Pazi, a niece of Elchanan Hameiri, the boy that Henk Zanoli saved. “He had a family tragedy.” But on the other hand, she said, “I think he was wrong.” What do you think?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.