Garnier Cosmetics Backs Off Pro-Israel Giveaway

Faced Boycott Threat Over IDF Care Package Plan

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By JTA

Published August 10, 2014.

The Garnier cosmetics and toiletries firm is facing a boycott threat over a donation of personal care products to female Israeli soldiers serving in the current Gaza operation.

Garnier, owned by L’Oreal, has faced a backlash after their donated products were distributed in care packages by the StandWithUs Israel advocacy group. The products were donated by Garnier Israel.

The care packages were publicized on the StandWithUs Facebook page, with a “shoutout” to Garnier for its contribution.

The company on Thursday tried to head off criticism with a statement on its Facebook page, in which it disassociated itself from the donation to the IDF.

“Garnier USA is aware of recent activity in social media. It is very important to us that our fans know that Garnier worldwide promotes peace and harmony and has a strict policy of not getting involved in any conflict or political matter. Garnier was astonished to discover this in social media. After investigation, the hand-out of about 500 products appeared to be part of a one-time local retailer initiative. Garnier disapproves of this initiative managed strictly at local level and is very sorry to have offended some of its fans.”



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