Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Back to Opinion

Bibi’s Challengers Spoof Cartoonish Election Ad

(JTA) — Remember that Hillary Clinton ad from 2008, the one where it’s 3 a.m. and the White House phone is ringing? The spot, an attempt to highlight Clinton’s superior experience compared to then Sen. Obama’s ostensible naivete, didn’t do much to save the Clinton campaign, which lost the Democratic primary that year.

But that hasn’t stopped Israeli Prime Minister Benjamin Netanyahu and two of his challengers from copying it.

Netanyahu is facing a strong challenge from the center-left alliance of Isaac Herzog and Tzipi Livni. In response, he’s telling voters that he’ll be dependable no matter what happens. But with two leaders at the helm, who knows?

One of his latest ads shows Herzog and Livni both avoiding a call from President Obama. Even if you don’t understand the Hebrew, the message is clear.

Herzog and Livni hit back with an ad telling Netanyahu, “The question isn’t who will answer the phone. The question is: Who’s going to call you?” A voiceover then mocks the prime minister for damaging relations with Europe and the United States and says, “Bibi no one in the world wants to talk to you anymore.”

But wait, there’s more!

Not one to let the fad pass it by, the newcomer centrist Koolanu party offered its own take. Playing on its pledge to reform Israel’s economy, Koolanu’s spot says that for ordinary Israelis, the scariest call comes not from world leaders but from Israel’s banks.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we need 500 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Our Goal: 500 gifts during our Passover Pledge Drive!

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.