Haaretz/Yossi Verter

Let the Games Begin

The antiquated election-campaign commercials, from which it’s impossible to escape, started airing this week. They ran the gamut from boring, to pretentious and stereotypical - to outright racist. The latter ad came from the new Shas, which Aryeh Deri promised would serve as a bridge between all parts of the nation under his leadership. The clip that offered a stereotyped, if not repulsive, depiction of a Russian bride stirred a furor and was removed. But Shas got what it wanted: People talked about it. Yisrael Beiteinu might also be able to glean a few voters whose honor was impugned by the same ad.