Mat Zucker

Embrace Branding

We don’t have to wait for the 2010 Census results to know our numbers aren’t good. Will the Jews still be 2.2% of the U.S. population? Maybe 2.1%? Or 1.9%? I was just in Israel and saw dozens of Birthright trips, but at best, they only slow down the decline in our numbers. Judaism needs new blood, new punims topped with crocheted kippot. Forget the traditional ban on proselytizing. That was pre-Internet, a time of less competition. It’s 5771. We need an ad campaign.