Rosh Hashanah, Times Square Style

With Rosh Hashanah preparations in full swing, do New Yorkers really need a last minute reminder that the High Holy Days are nearly upon us?

Just in case, the Koshercart is likely to do the job. A 7 feet wide, 16 feet long and 14 feet tall motorized shopping cart bearing apples and honey, the Koshercart is a promotional — ahem — vehicle for the online grocer kosher.com. It has been storming Manhattan streets this week around Rockefeller Center and Times Square, handing out sweet treats, recipes and coupons and drumming up some holiday spirit (along with a good case of cart-envy) among passers by.

On a more introspective note, the PR Newswire electronic billboard in Times Square will be displaying 10 soul-searching questions during the days between Rosh Hashanah and Yom Kippur. The 10Q project is the brainchild of British playwright Nicola Behrman and New Yorker writer Ben Greenman, and is an offshoot of REBOOT, an organization that promotes Jewish culture and spirituality. In addition to pondering the questions during their lunch breaks, New Yorkers are invited to submit their answers online, and receive them back via e-mail one year later. Talk about a timely reminder.

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