Posts Tagged: Bar Refaeli Results 6
If you thought Israeli supermodel Bar Rafaeli’s appearance on the cover of Sports Illustrated swimsuit issue in 2007 stirred things up, wait until you see this: The Huffington Post just released photos of Refaeli’s cover for next month’s Esquire — and this time there’s not even a bikini. Completely nude and covered in what seems to be the beginning of a Stephen King story, the cover takes objectification to a new level. Refaeli’s (bizarrely orange) body is reduced to scrap paper. Words are scrawled on her in messy handwriting, and one word has even been scratched out and rewritten. But, as they say, sex sells, and if this serves to increase the world’s awareness of Israeli hotties, so be it.
I don’t keep abreast of the latest celebrity polls, but I do have a finely honed sense of ethnic pride so I was chuffed for my Landsmen when I heard that Bar Refaeli came in third in the Maxim Hot 100 this year.
Many Israelis considered it sexiest advertisement of the year. According to the Women’s International Zionist Organization (WIZO), it is also worthy of a more dubious accolade — the most sexist.
It is an advertisement for mineral water brand Eden Springs that features model Bar Refaeli posed seductively in the male protagonist’s kitchen. “The bar you always wanted at home,” says the catch line — referencing both the model and an Eden Springs dispenser.
Back as a bored Hebrew school kid in suburban Chicago, I passed the time by staring at the map of Israel that hung on every classroom wall in my synagogue. Although I’d never traveled there, I knew the shape and topography of the country remarkably well — the ironically shrimp-shaped swath of brown, ringed by three pools of blue: the Mediterranean Sea to the West, the Red Sea to the South and the Dead Sea to the East.
So imagine my surprise when, on my first trip to Israel two years ago, I eagerly visited the Dead Sea to find out that it’s gone — or at least shrinking at an unprecedented rate, along with the rest of Israel’s water supply. I felt cheated. All I wanted to do was float about in those intensely salty waters I’d read about my entire life. Instead, my pilgrimage merely introduced me to “Israel’s chronic water problem.”
If the Zionist dream of packing the fantasies of cornfed Midwestern boys with images of Jewish girls hadn’t come true enough with Bar Refaeli on the cover of the Sports Illustrated swimsuit issue — the same issue that that fellow Israeli Esti Ginzburg graces — check out Southwest Airlines own homage to the self-determination of the Jewish nation.