Posts Tagged: Borat Results 5
Sacha Baron Cohen’s ostentatious characters are beloved for satirizing American phobias and closed-minded discomforts relating to social issues. In 2006, Borat’s cross-country journey mocked antisemitism and xenophobia. And now Bruno — Cohen’s gay Austrian fashion worker character whose self-titled film premieres this summer — pokes at the empty quest for excess, and its unfettered fear of gays.
A more perfect and public scenario to kick off this conversation could not have occurred: Last night at the MTV Movie Awards, Cohen purposefully placed his bare tuchas in the face of a very unamused rapper, Eminem. Remember Janet Jackson’s wardrobe malfunction? This was better.
Aroma Espresso Bar, the rapidly expanding Israeli coffee chain — so popular on its home turf that it is credited with putting Starbucks in Israel out of business — announced that it will bring its aromatic coffee, pastries and sandwiches to Borat’s homeland: Kazakhstan. The chain, which has already spent $7 million expanding to the America, Canada and Cyprus, will also add two shops in Kiev and a bakery in the Ukraine.
Will we be seeing much more of Borat, Sacha Caron Cohen’s uproariously un-P.C. Kazakh journalist character? It seems unlikely, judging from an interview that Baron Cohen gave to The Daily Telegraph.
“When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing,” Baron Cohen said. “It is like saying goodbye to a loved one. It is hard, and the problem with success, although it’s fantastic, is that every new person who sees the Borat movie is one less person I ‘get’ with Borat again, so it’s a kind of self-defeating form, really.”
For one night, at least, MTV may as well have been the Jewish Television Network. Yesterday’s MTV Movie Awards had an unusually large number of young, hip celebrity Jews taking center-stage.
The show was hosted by comedian-of-the-moment Sarah Silverman, who, in typical faux-innocent fashion, mercilessly roasted Paris Hilton (conveniently in attendance). Silverman noted — to vigorous audience applause — that the hard-partying socialite was headed to jail, before lobbing an off-color barb that can’t be printed on a family blog. Of course, the camera, after each blow, cut to Paris, who did not seem pleased. For perhaps the first time ever, it was easy to feel sorry for the self-aggrandizing socialite. (Watch the video here.)
As I watched the bonus outtakes on the DVD version of Sacha Baron Cohen’s box-office hit, “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,” I realized that while the Borat routine might get old in the temporal sense, it somehow never stops being funny.
That’s why I was excited to read about the new travel guide that “Borat” is writing for Doubleday’s Flying Dolphin Press imprint. According to its publisher, the dual-titled book, “Borat: Touristic Guidings To Minor Nation of U.S. and A./Borat: Touristic Guidings To Glorious Nation of Kazakhstan,” is both a guide to America for Kazakhs and a guide to Kazakhstan for Westerners.