Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Culture

Why the Revolution Must Be Televised in Donald Trump’s America

To: Revolutionary Resistance Committee (Ethan Allen Division)

From: Arun Chaudhary, Creative Director (Frederick Douglass Division)

Re: Towards a Fourth Cinema – Materialist Tribalism in the Post-Enlightenment Counterfactual Trumpian Age

Arun Chaudhary was the first official White House videographer and is a partner at Revolution Messaging. He is the author of “First Cameraman.”

Terry,

It has become clear to even the most dim folks in our research department that the Trump presidency represents nothing less than the end of the Enlightenment project. Some folks on the team feel he has outright defeated facts, taking us back to before the Age of Discovery and maybe even past the renaissance. We are looking into just how far back it goes.

Chills, amirite? But the obstacle is the opportunity, and there is mucho opportunity. We don’t have to reinvent the wheel here. There is some perfectly good material we can map over. We can take the drier material out and insert some really sticky stuff in there, hit everybody in all their Jungian places ‘n’ parts, and the millennials love a remake! (Remind me to show you our research on millennials not liking to be called millennials.)

Stoked to work on the resistance with you all. Hoping we can move to a retainer contract.

MY BEST!

Arun

[This section should be read to the audience before showing our film. Preferably by a white woman, curly red hair, early 30s, professional.]

WHITE WOMAN: Citizens, lend me your ears!

[NOTE: the focus groups came back from Columbus, Raleigh, and Henderson, and the word “Citizens” is polling much better than “Comrades.” It will be important to note that “Citizens” must always be presented as an umbrella term encompassing both traditional citizens and other residents. To wit: “Citizens, both documented and undocumented!” This will be included in an appendix to the style guide provided by the agitprop working group. We will need to check with the legal team if we need to do more to avoid accusations of plagiarism from Fernando Solanas and Octavio Getino. First, find out if they are alive; this need not develop into a situation.]

Citizens, both documented and undocumented!

Listen up.

This is not just a film showing, nor is it a show, spectacle or entertainment. It is, above all, a conspiracy and now that I’ve told you, you are legally part of it. You can’t go to the police now or they will surely lock you up, and who would believe you anyway?

[cue advance staff to lock the doors]

[following text is cut and paste, please re-write]

This is a place only for those who identify with this struggle, because here there is no room for spectators or for accomplices of the enemy; here there is room only for the authors and protagonists of the process which the film attempts to bear witness to and to deepen.

[end cut and paste but chills, amirite?]

Our sincerest hope is that after watching this film you will take quantifiable action that can be measured and together we will form a cookie pool worthy of targeting.

Thanks so much.

[roll film]

MONTAGE: TRAFFIC. STATIC SHOTS OF 5th AVE, NYC. SOULESS REFLECTIVE WINDOWS. TRUMP TOWER LOOMS.

MIX IN: SOUNDS OF GUN SHOTS.

MUSIC: KID ROCK

MONTAGE: SNAKE CHARMER IN ALABAMA, DANCING WITH THE STARS CLIP, HARAMBE THE GORILLA, THE CENTRAL PARK FIVE, GRIERSON’S HOUSING PROBLEMS.

MIX IN: LAUGHTER

TITLE: Night time in America.

MUSIC: AARON COPLAND

VOICE OVER: The United States is a vast and beautiful country of 3.8 million square miles and 100,000 farmer’s markets.

MONTAGE: CLEAR PEPSI ’93, CLEAR PEPSI ’16, HILLARY CLINTON, JANET JACKSON, OJ SIMPSON.

MONTAGE: WHITE WIRELESS EARBUDS, OPRAH, IVANKA

MONTAGE: FACES, IMDB PAGES.

MUSIC: DRUMS

TITLE: We are all.

TITLE: Georgians. Orlando. Paris

TITLE: Kim Kardashian’s ass.

TITLE: Charlie Hebdo.

TITLE: Charlie Sheen.

TITLE: #WINNING

MONTAGE: MIX IN SHOTS OF SANDRA BLAND, SEAN BELL. ERIC GARNER. MICHAEL BROWN, ALTON STERLING.

TITLE: [BIGGER] #WINNING

CUT TO: STANDING ROCK IN NORTH DAKOTA. TEAR GAS, ALEPPO, ISIS, BRIDGE SCENE FROM “It’s a Wonderful Life.” ETC.

TITLE: First they came for

TITLE: America.

ETC ETC ETC.

FREEZE ON FINAL TITLE: Shame

[I read somewhere that Marx said shame is the most revolutionary emotion. But I wouldn’t necessarily put that on the screen, just mentioning so we are “showing our work.”]

p.s. This thing writes itself, you don’t need me to spell it out. Advance would then hand out the food, medicine and ammunition. I didn’t see the original creative brief so this could all be way off. Let me know if you want to schedule a call.

Arun Chaudhary was the first official White House videographer and is a partner at Revolution Messaging. He is the author of “First Cameraman.”

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.