(JTA) — When Susie Fishbein wrote her first “Kosher By Design” cookbook nearly 15 years ago, she saw an opening in the market for a book in the style of mainstream cooks like Ina Garten and Martha Stewart.
It’s not too soon to start planning your Rosh Hashanah menu. We’re kicking off our coverage with just a few of the places around the U.S. offering holiday treats to go.
Mustard is a key player in Ashkenazi cooking. The mustard plant, a member of the Brassica family, has some pretty important relatives in cabbage and horseradish. Can you imagine eastern European Jewish cooking without them? Probably not. And you also probably can’t imagine a hot deli pastrami sandwich without spicy ground mustard. Personally, I can’t fathom life without a hot deli pastrami sandwich.
Just before Passover 2012, The Gefilteria launched its artisanal line of gefilte fish. Co-founders Jeffrey Yoskowitz and Liz Alpern wanted to take gefilte fish out of the jars in the kosher aisle and gently place it on the table in a fresh and meaningful way. But the fish was just a symbol of the Ashkenazi food renaissance that these two 20-somethings were determined to nurture.
As a standing-room-only crowd of over 170 gefilte enthusiasts sat at tables listening to Liz Alpern and Jeffrey Yoskowitz dish about their their new book, “The Gefilte Manifesto: New Recipes for Old World Jewish Foods,” we heard a recognizable hiss from behind a black curtain. Fittingly, seltzer gas was being released as nibbles were plated for guests who came out to celebrate the book launch of Alpern and Yoskowitz’s love letter to Ashkenazic food traditions.