In order to avoid any possibility of featuring women in ads and angering the ultra-Orthodox, the Egged bus company and the Canaan Media advertising company have decided to stop using any photos of people in Jerusalem bus ads.
The decision appears to have been confirmed according to correspondence between Canaan Media and the lawyer representing the Yerushalmim Movement in an appeal to the Supreme Court to use female images in an ad campaign.
Despite Canaan Media’s announcement two weeks ago of the launch of the Yerushalmim campaign, the ads have not been put on buses due to a dispute over the length of sleeves on women depicted in the posters.
The appeal was filed eight months ago by Yerushalmim, which is headed by Rabbi Uri Ayalon and seeks to promote pluralism in the capital. It sought to require Egged and Canaan Media to display its ad campaign featuring photos of women and the slogans “Jerusalem women, pleased to meet you,” and “Because Jerusalem belongs to all of us.”
For more, go to Haaretz.com