Playboy's First Hebrew Issue Hits Newsstands in Israel

The first Hebrew language edition of Playboy magazine was launched in Tel Aviv.

The magazine was launched Tuesday, with a pre-recorded message from Playboy founder Hugh Hefner, the Jerusalem Post reported.

“I’m proud to see Playboy Israel embark on its mission to play an important role in strengthening freedom of speech, freedom of choice and freedom of the press,” Hefner said in the message during a launch party in Tel Aviv, according to the Post.

The magazine will be available in stores and on newsstands on Wednesday,

The English-language Playboy has been available in Israel for many years.

Attorney Daniel Pomerantz, an Israeli immigrant from Chicago, negotiated with Hefner for the rights for the Israeli version of the men’s magazine, and serves as Playboy Israel CEO.

The first magazine features Israeli reality star Natalie Dadon on the cover and inside, and an interview with Israeli Home Front Command Minister Avi Dichter.

Circulation of Playboy, which was founded in 1953, has dropped in recent years, to 1.5 million last year, amid increased competition.

Written by


Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

Playboy's First Hebrew Issue Hits Newsstands in Israel

Thank you!

This article has been sent!