Starbucks To Buy 10% Stake in SodaStream

Image: Getty Images

Starbucks is in advanced talks to buy 10 percent of Israeli home soda machine company SodaStream, an Israeli business daily reported.

Shares of SodaStream jumped more than 10 percent following the report Wednesday in Globes.

The newspaper said that an announcement of the purchase, at a company value of $1.1 billion, is expected “soon.”

Starbucks left the Israeli market about a decade ago, after Israeli customers indicated their preference for purchasing their coffee from other companies.

Neither company would comment in the media to the report.

SodaStream has been in the news in recent months following the signing of actress Scarlett Johansson as a spokeswoman for the company. Johansson resigned as a global ambassador for Oxfam over her position with the company, which operates a factory in the West Bank and employs both Jewish and Palestinian workers.

Written by


Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

Starbucks To Buy 10% Stake in SodaStream

Thank you!

This article has been sent!