rag & bone Hawks Trendy ‘Ponchos’ Inspired by Jewish Prayer Shawls

(JTA) — Apparently, everything old is new again — again.

In recent months, fast fashion retailers Old Navy and H&M both made waves on social media by selling items that looked remarkably like a tallit, or traditional Jewish prayer shawl.

And now, high-end hipster label rag & bone is hawking its “Ines Poncho,” a wool-blend garment adorned with fringe and banded stripes that recall the prayer garments of observant Jews.

Nordstrom’s, the department store, describes rag & bone’s “oversized” and “bohemian” poncho as something “that offers effortless layering in transitioning seasons.”

It retails for the very un-boho price of $375.

Last summer, Old Navy sold a women’s cardigan ($34) that strongly resembled the religious garment.

Then, in January, H&M sold a seemingly tallit-inspired beige scarf with black stripes ($17.99), along with a matching fringed poncho ($34.99). It wasn’t even the Swedish retailer’s first foray into synagogue-friendly garb; they sold a similarly striped poncho back in 2011.

H&M quickly apologized for marketing the Jewish-inspired garb and pulled the garment from stores in Israel.

Despite the kerfuffle, the tallit has quietly edged its way from religious garb to High Fashion. In February, in the days leading up to New York Fashion Week, Vogue street-style photographer Phil Oh snapped a pic of a dapper man wearing a black wool coat, a black beanie and, to top the ensemble off, an actual tallit.

And now, with this latest tallit-inspired design from rag & bone, it’s clear: The Jewish prayer shawl is so 5777.

Author

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. All readers can browse the comments, and all Forward subscribers can add to the conversation. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters or repeat offenders will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

rag & bone Hawks Trendy ‘Ponchos’ Inspired by Jewish Prayer Shawls

Thank you!

This article has been sent!

Close