Cadillac is defending itself after one of its creative agencies released a casting call last week for “alt-right (neo-Nazi)” individuals to be featured in a new ad celebrating the United States’ diversity.
“This is a beautifully artistic spot that is capturing all walks of life of America,” the solicitation, released by the Cast Station and featured on social media read. “Standing together as a union. This is not meant to be offensive in anyway. Just a representation of all sides. Thank you.” It invited “any and all alt-right thinkers and believers,” regardless of gender or race, to get in a touch for an audition.
Cadillac, owned by General Motors, quickly distanced itself from the casting call. In a statement, the company wrote that it “did not authorize or approve a casting notice for an ‘alt-right (neo-nazi)’ role in a commercial. We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved.” The Cast Station also disclaimed responsibility for the solicitation, which it blamed on an employee who subsequently has been fired.
Andrew Anglin, editor of the neo-Nazi Web site The Daily Stormer, greeted Cadillac’s faux pas with euphoria, in a post titled, “Yes, We are Mainstream Now: Cadillac Tried to Cast Someone From the Alt-Right in a Commercial.” He wrote that “this is what winning looks like” and attributed Cadillac’s apology to the actions of “the Jewish media.”
Meanwhile, the luxury carmaker faced criticism on Twitter. “Cadillac casting call asks for “alt-right” representation. Corporations are really normalizing neo-nazis,” wrote the Black Youth Project. “Tell me again how Hollywood is a Liberal Progressive Bubble #ActorsLife,” opined in tongue-in-cheek manner Erick Esteban. “Good luck finding ‘alt-right’ people of ‘all ethnicities,’” added Chase Stranglo.
Daniel J. Solomon is the Assistant to the Editor/News Writer at the Forward. Originally from Queens, he attended Harvard as an undergraduate, where he wrote his senior thesis on French-Jewish intellectual history. He is excited to have returned to New York after his time in Massachusetts. Daniel’s passions include folk music, cycling, and pointed argument.