The Schmooze

The Western Wall's Advertising Woes

Ever since 1967, Israel has grappled with the problem that its de-facto borders are out of sync with most of the international community’s view of where its territory starts and finishes. Normally, the ramifications are political. But now, it appears that they are also impairing the country’s tourism efforts.

The Israeli Government Tourist Office just launched a newspaper advertising campaign in Britain, selling the country on its compactness. You can travel its entire length “in six hours,” it boasted, showing some of the places you can expect to see – including the Western Wall and the Dome of the Rock, which Israel captured in 1967.

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The Western Wall's Advertising Woes

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