When Albert Einstein died he bequeathed his letters and rights to his image to Hebrew University in Jerusalem. And now, 55 years later, the university is suing General Motors for publishing a bodacious, yet weirdly flattering, image of the scientist in last fall’s People magazine “Sexiest Man Alive” issue.
The ad, which was part of a four-page GM spread, ran a picture under the headline, “Ideas are Sexy Too,” with a picture of half naked Einstein, standing slouched and shirtless with his thumbs in his jeans, looks sultrily off the page. Artistically rendered with washboard abs, the Nobel Prize-winning physicist also has a badass “e=mc2” tattoo on his left bicep. Forget People, buff Einstein would light up the imagination of any Jewish grandmother.