The first few bars of DeScribe’s new video, “Harmony,” are an Auto-Tuned proclamation of love, respect and unity. Standing behind a microphone, surrounded by Jewish and African American teenagers, the bearded 28-year-old rapper advocates love and understanding between the two communities and the world at large.
On August 2 DeScribe, also known as Shneur Hasofer, launched the video with a press conference at the Brooklyn Borough President’s office. “The press conference was very emotional, I had a tear in my eye. I’m happy that all the leaders were around and they didn’t give up hope. A lot of people have been burnt out by trying to push racial harmony, and they put a lot of energy into this. It was exactly what I had hoped for,” he said.
It’s tempting to compare Hasofer with another prominent Hasidic artist, Matisyahu, and Hasofer takes the comparison as a compliment. “[Matisyahu] was a very big inspiration to me personally. He charged as a Hasidic Jew into the mainstream music scene and has an incredible talent and gift. I knew that everyone was going to compare me to him,” he said. But Hasofer also points out that the two singers have very different styles. “He has a strong reggae sound while mine is hip-hop,” he said, adding that there is always room for two Jewish artists in the mainstream.