The Schmooze

Bibi Gets Down With the Facebook Generation

He’s a leader, not a “follower.” His Twitter account says so.

Israeli Prime Minister Benjamin Netanyahu has launched a coordinated charm offensive on the Internet, creating his own accounts recently on the major social networking and media sharing websites. Since August, the 60-year-old Netanyahu has started his own pages on Facebook, Flickr and Twitter, a form of public outreach he described as a boon to both democracy and Israel’s image overseas.

“Today, social media channels are more vital than ever for Israel’s public diplomacy efforts, for administrative transparency and for providing citizens with updated information,” Netanyahu said in a statement posted to his website.

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Bibi Gets Down With the Facebook Generation

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