The Israeli food giant Strauss has found itself caught between a rock and a hard place. Internationally, some customers have been furious at the company’s declaration that it supports the Israeli military. According to press reports, until a few weeks ago in the “corporate responsibility” section of its website it declared:
Our connection with soldiers goes as far back as the country, and even further. We see a mission and need to continue to provide our soldiers with support, to enhance their quality of life and service conditions, and to sweeten their special moments. We have adopted the Golani reconnaissance platoon for over 30 years and provide them with an ongoing variety of food products for their training or missions, and provide personal care packages for each soldier that completes the path.
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