The Schmooze

Fundraising With Flowers

Crossposted From Under the Fig Tree

I don’t know about you, but these days, when my mailbox bulges with solicitations from just about every non-profit organization known to man, I can’t help but wonder whether there might be another way to go about it.

The history of fundraising, after all, is the history of innovation. Think pink — pink ribbons, that is; or pledge cards with their turn-down flaps, each flap designating a specific dollar amount. And how about the Christmas and Easter seal, silent auctions, Las Vegas night?

The repertoire of fundraising devices is a capacious and imaginative one. Heading the list, at least for me, is Flower Day, a little known JNF initiative of the interwar years. Most of us associate JNF with the little blue tin collection box and the purchase and planting of trees, but flowers were also pressed into service.

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Fundraising With Flowers

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