The Schmooze

Will Cosmo Mag Get Un-Sexy for New Middle East Edition?

Whether they’re Arab or Jewish, women in the Middle East will soon have one more thing in common: access to Cosmopolitan magazine.

Hearst Magazines announced Wednesday that it is launching an Arab-world version of Cosmo, which will join 60 other editions selling in 100 countries. Despite headlines like one on MediaBistro.com that announced, “Cosmopolitan to Roll Out Middle East Edition in March,” the new magazine will not be the first Cosmo in the region. Israel already prints a Hebrew version, which in December featured singer Katy Perry on its cover and informed readers about what types of men are attracted to certain perfumes. (It also provided them with “3 Reasons to Be Happy You’re Bootylicious.”)

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Will Cosmo Mag Get Un-Sexy for New Middle East Edition?

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