The Schmooze

Did Snickers' Super Bowl Commercial Have Anti-Semitic Message?

Adolf Hitler is giving a familiar salute in the chilling black-and-white photo. But the caption above his head carries an unexpected message: “I Hate Jews. But I Love Snickers.”

The image is posted on Snickers Hates Jews, a Facebook page that sprang up after the junk-food brand aired a new Super Bowl commercial in which “notable Jewish comedian Richard Lewis transforms into some non-Jewish worker,” according to news site PoliticallyIllustrated.com.

In the spot, a tough-looking laborer asks Lewis “to cut some lumber and eat a Snickers,” PoliticallyIllustrated reports. “I’m just not feeling the wood cutting thing today,” an adenoidal Lewis replies. “What is the rush here? Is there a worldwide shortage of gazebos?”

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Did Snickers' Super Bowl Commercial Have Anti-Semitic Message?

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