In 2010, over two-thirds of Israel’s 3.45 million tourists were Christian, and nearly half were self-proclaimed religious pilgrims. It’s rare to find a discriminatory tourism industry these days — dollars are dollars — and fortunately for Israel, the Holy Land is holy for a lot of folks.
Enter the Gospel Trail, the Israeli Tourism Ministry’s newest attempt to monetize Christian pilgrimage. The 40-mile path, located in the Galilee and set to open in May, enables tourists to trace the footsteps of Jesus and his disciples, hitting Tabgha, where Jesus fed the multitude, the Mount of Beatitudes and Capernaum, the site of his purported home on the Sea of Galilee.
According to the Associated Press, the Gospel Trail “includes New Testament quotes carved into stones along the path, shaded rest areas and picnic sites.”