The Influencing Machine: Brooke Gladstone On the Media
By Brooke Gladstone, Illustrated by Josh Neufeld
W. W. Norton & Company, 158 pages, $26.00
An icon of many a household’s Sunday listening, Brooke Gladstone and her show “On the Media,” with Bob Garfield as co-host, has for my (pledge) money the liveliest program on National Public Radio.
This book is, at any rate, the first effort to explore Gladstone’s subject in one of the most creative printed ways: comic art. It bears the stamp of comic artist Josh Neufeld, an erstwhile collaborator of the late Harvey Pekar, who has also produced a much-praised graphic novel treatment of Hurricane Katrina’s effects on New Orleans. In “The Influencing Machine,” Neufeld’s work is tinted bluish, giving it a slightly ghostly effect, offset by the directness of the caricatures. It’s a great fit.
In the advance publicity, Gladstone calls “The Influencing Machine” a “manifesto masquerading as a history.” This thought dominates the pages in more than one way. Not only does she offer her own philosophy of communication from the Stone Age onward, she also seeks to demystify the subject and to loosen the grip of conspiracy from the public’s understanding of media.