Bar Refaeli To Launch Lingerie Company
Israeli model Bar Refaeli is going into the underwear business.
Jewish celeb-gossip site 6DegreesNoBacon reports that Refaeli will launch online lingerie retailer Undeez.com with fellow Israeli mannequin Dudi Balsar.
Undeez has raised $1 million from Israeli angel investors, according to Israeli financial newspaper Globes. “Undeez will apply a sophisticated e-commerce model, which was developed over many months. Balsar, an attorney and former model, came up with the idea for the venture, and Refaeli will be responsible for marketing and business development,” Globes said.
The company wants to develop a subscriber base for its “underwear, socks, and T-shirts for men and women in very soft, basic fabrics,” Refaeli told Elle. “When I like a pair of underwear, I’ll get 30 pairs of it in the same color. But I don’t have time to go buy underwear all the time. And I had boyfriends who were the same way — they never had time to go buy socks and underwear, that’s for sure! — so this website is great because after subscribing, you get these necessities sent directly to you each month.”
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we need 500 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Our Goal: 500 gifts during our Passover Pledge Drive!
