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Bar Refaeli To Launch Lingerie Company

Israeli model Bar Refaeli is going into the underwear business.

Jewish celeb-gossip site 6DegreesNoBacon reports that Refaeli will launch online lingerie retailer Undeez.com with fellow Israeli mannequin Dudi Balsar.

Undeez has raised $1 million from Israeli angel investors, according to Israeli financial newspaper Globes. “Undeez will apply a sophisticated e-commerce model, which was developed over many months. Balsar, an attorney and former model, came up with the idea for the venture, and Refaeli will be responsible for marketing and business development,” Globes said.

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Bar Refaeli To Launch Lingerie Company

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