The Schmooze

Auschwitz Photo Used in Health Club Ad

It’s not just Haredi Jews who have offended many this past week by using — or rather, abusing — Holocaust imagery.

A news outlet in the United Arab Emirates reported that a Dubai health club put out a promotional poster with a picture of the gas chambers at Auschwitz-Birkenau, with the tag line: “Kiss your calories goodbye.” The club, The Circuit Factory, pulled the poster after receiving complaints about it — but not until after it had gained significant exposure through Facebook and Twitter.

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Auschwitz Photo Used in Health Club Ad

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