The Schmooze

Eau de Michael Bloomberg

These days, so many celebs have their own signature fragrance — so why not New York Mayor Michael Bloomberg? That’s what environmental activist Philippe Cousteau Jr. proposed on Monday evening at the Fragrance Foundation’s 40th Anniversary FiFi Awards. “Someone asked me long ago, if you could go diving or into the jungle or on an expedition or an adventure with anybody, who would it be and I said Bloomberg, so I would think him having a fragrance would be pretty cool, actually,” Cousteau told New York magazine.

Obviously not going to let such a comment just pass, the magazine went into high gear speculating on just what kind of scent hizzoner would inspire. “Now, we personally don’t get jungle-adventurer vibes from the mayor, and would probably avoid tropical scents entirely if we were creating his signature scent,” Andrea Mazandi and Noreen Malone wrote for Daily Intel. “But what exactly would it smell like? The East River, in homage to the view from Gracie Mansion? Or Eau du Subway, in honor of the mayor’s ‘habit’ of riding the rails? Probably not a lot of commercial potential in either of those.”

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Eau de Michael Bloomberg

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