Earlier this week, Pnina Jacobson and Judy Kempler wrote about the aging Jewish community and the Australian Jewish community. In today’s post, they discuss their decision to self-publish their cookbook One Egg Is A Fortune. Their blog posts are featured on The Arty Semite courtesy of the Jewish Book Council and My Jewish Learning’s Author Blog Series. For more information on the series, please visit:
Why self-publish? The mainstream publishing industry continues to be in a state of flux and when we began our cookbook many publishers were not taking on first-time, high-risk authors. There were small publishing houses willing to take us on, but the return was so minimal that the raison d’être, to raise funds for Jewish elder care, would not eventuate. Self-publishing was the best option to achieve our goal.
After all information gathering was complete, we changed our business plan and became publishers. To ensure credibility and success, and to produce the envisaged high-quality coffee-table cookbook, we employed professionals: a well-known editor, food photographer, food stylist, award-winning graphic designer, indexer, colour correction expert and lawyer. The next step was to produce the physical book. After printing in China, the books were shipped to warehouses in Sydney and Chicago. No easy feat for two women without sponsorship or experience in the industry.
Our self-publishing route was an enormous task with a mixture of surprise, disappointment, joy and fun. We had our fair share of laughs, from dropping the angel cake onto the floor, with no spare, just before the final photograph to the insisting by one potential contributor on a recipe for lobster thermidor that we could, of course, not use.