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Israeli Startup Launches Facebook Death Contest

Israelis are nothing if not practical. So maybe it’s no surprise that an Israeli startup’s behind a new app that sends private messages to one’s dearly beloved after death — or that the Facebook app’s creators are offering a chance at worldwide fame to the (un)lucky participant who dies first.

According to social media digest Mashable, the IfIDie app’s first user with the good fortune to expire after a buffer period of a few months “will have their message shared with the If I Die app community and media outlets.” The app’s tagline: “What will you leave behind?”

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Israeli Startup Launches Facebook Death Contest

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