The Schmooze

Author Blog: Festivus!

Earlier this week, Joshua Eli Plaut wrote about Jewish Santas. His blog posts are featured on The Arty Semite courtesy of the Jewish Book Council and My Jewish Learning’s Author Blog Series. For more information on the series, please visit:


Festivus, the secular December holiday credited to a screenwriter of the 1990s television sitcom “Seinfeld,” grew in popularity beyond its television roots as a secular societal celebration that allowed participants to express their feelings and frustrations with the holiday season. Festivus parties take place across the United States, serving as magnets for younger generations of Americans, among them many Jews. The celebrants of Festivus have stripped the holiday season of any religious meaning, instead relying upon irony and parody to carry the day.

Festivus Chai! And at Whole Food’s no less! While rambling around the aisles of the Whole Foods at Union Square in Greenwich Village, my wife, son and I encountered an entire wall of Festivus Chai! According to its online marketing materials, Festivus Chai is a limited‐edition seasonal holiday chai made with real cocoa, holiday spices, and organic ingredients.

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Author Blog: Festivus!

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