The Schmooze

18 Ways to Look at Jerusalem

What one person sees is not necessarily what another sees — even if they are both looking at the same thing. In the case of Israeli designer Tal Erez’s new “A Point of View” exhibition, that thing is Jerusalem.

Erez’s work on this project has given him a new perspective on the city. Now, with the interactive exhibition on view until July 28 at First Station, (Jerusalem’s recently renovated historic train station turned arts and entertainment venue) Erez is giving the public a chance to see Israel’s capital in a different way.

More precisely, visitors can look at Jerusalem in 18 ways — through specially made View-Master reels curated by Erez for the 3rd annual Jerusalem Season of Culture. Each reel has a different theme, a different interpretive narrative of the city. According to Erez, he originally had 30 themes, and whittled the number down to a more manageable number.

“As I got to know Jerusalem better, I realized that the city is all about clichés. Everyone here adopts a single narrative of the city and sticks to it. In Jerusalem, narrative seems to equal cliché,” the 31-year-old noted in an interview with The Arty Semite as he attended to final details of the exhibition’s installation.

“I began to think that maybe there was nothing beneath the clichés I could work with, so I decided to go for what is above them, to create a super-narrative,” he explained.

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18 Ways to Look at Jerusalem

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