The Schmooze

London's JW3 Opens to Fanfare

A queue snaking down north London’s Finchley Road is an unusual sight, as are people on stilts, musicians and ice cream vendors. But JW3, London’s new Jewish community centre, finally opened its doors on September 29 to a crowd that may have represented an unprecedented representation of the community. On the first of two launch days designed to entice and give a flavor of what is on offer in its first season, the place teemed with activity and curiosity, amidst an air of slight organizational chaos.

Its chic piazza had been transformed into the Garden of Eden, the center having taken “In the Beginning” as its theme. A scantily clad Adam and Eve greeted a steady stream of families as they made their way across the garden to the tree of life, hung with fruit and packed with prizes. A giant book was starting to fill with signatures and an interactive display provided another medium for visitors to discover snippets of JW3’s packed program. It included the opportunity to hear an excerpt from “Listen, We’re Family,” JW3’s first theater commission.

“I’ve seen the building go up and I’m very excited about the concept,” remarked one visitor. Another commented that she hoped JW3 would be income producing as well as benefit the community. A noticeable squadron of volunteers was busy answering questions, taking bookings and guiding people to the various sessions, which included a selection of lectures, a taste of self-defense sport krav maga, and cooking demonstrations.

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London's JW3 Opens to Fanfare

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