The Schmooze

When a Toy Is More Than Child's Play

Toronto isn’t the first place that comes to mind when you think of Pharrell Williams, the peripatetic Grammy winner and Daft Punk collaborator.

But this spring, Williams’ name adorns the marquee of the city’s Design Exchange museum. And it’s Shauna Levy, the museum’s new director, who’s responsible for the coup.

“THIS IS NOT A TOY,” a blockbuster show of toys as art, includes work from Williams’ personal collection, and from artists around the world who blur art, design and street culture. The exhibit, whose centerpiece is a $3 million, diamond-encrusted sculpture by Japan’s Takashi Murakami, is Levy’s latest swipe at clearing the dust from what had been an esoteric gallery with a wonky reputation; last year, she shook up the staid DX with a retrospective of French shoe guru Christian Louboutin.

A Montreal native, Levy founded Toronto’s popular Interior Design Show, which she sold to Chicago’s Merchandise Mart Properties in 2012. “I started to feel restless for a great big new challenge,” she told the Forward from Toronto. “Days after I acknowledged this to myself, I was contacted by a recruiter on behalf of the Design Exchange board. There is something to be said for putting it out there.”

Michael Kaminer: You’ve scored big with Pharrell Williams as guest curator for “This Is Not a Toy.” How did you get him?

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When a Toy Is More Than Child's Play

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