The Schmooze

'Brooklyn Nine-Nine' and the Future of Television

Summer is the cruelest cultural season. With that in mind, ICYMI (In Case You Missed It) is a new occasional series highlighting movies, TV shows, books, comics and everything else we might have missed in the past few months that we can catch up on in the next few.

“Brooklyn Nine-Nine” was last year’s best new sitcom. Watching is now a moral imperative.

Husks of series that ended too soon litter Netflix and Hulu and Amazon Prime: unwatched critics’ darlings; cult shows that never proselytized; dramas that took too long to find their rhythms; the doomed and the criminally “ahead of their time.”

TV economics never made sense. It was never easy to launch a show, find an audience, maintain quality, keep the cast intact and sober, and hit the cash money of syndication. Today it’s nearly impossible. Kevin Reilly, the programmer at Fox who championed “Brooklyn Nine-Nine” and the maddeningly inconsistent “The Mindy Project” is now the “outgoing chairman of entertainment.” The business is changing, but no one knows where it’s going. What will advertisers pay for streams and how will they count them? How many days after an episode airs are ads still effective? The one metric that everyone agrees on is how many viewers watch a show live, or (who can be picky!), the same day. Numbers of viewers that would have been laughable decades ago are now hits.

But unless you like business stories, ignore conversations on the future of television. Fans of TV who want to make the medium better should instead concentrate on this maxim: Watch what matters to you live. Do not wait until the season ends or when the DVD comes out or a show hits Netflix. Make watching the shows that matter to you the day they air a priority and pray that there are enough of you. Tell your friends when you think something is good. Otherwise “Brooklyn Nine-Nine” will die.

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'Brooklyn Nine-Nine' and the Future of Television

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